| SEO |
SEO 2.0 |
Link building, manually adding them, submitting static websites to directories, link exchange, paying for links
链接建设，大多是手工添加，如提交目录，友情链接，付费链接 |
Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing
获得链接的方式主要通过写博客，分享优质内容，链接诱饵，社会化等 |
On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords
SEO优化的对象是搜索引擎蜘蛛，目标页面的标题是针对关键词优化的 |
On site optimization for users. Example: Kick ass post titles
不太“在意”标题的写法，标题是为了读者，而不是搜索引擎，关键词丢在一边 |
Competition: You compete with others to be on the first page/in the Google top 10 for keywords
你的竞争对手大多是那些在Google关键词排名前十位的网站 |
Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them
与那些订阅你博客的读者进行合作，为他们投票，链向他们 |
Barter: You give me link and only then I will give you one
交换，链接一对一地交换 |
Giving: I link you regardless whether you link back, but in most cases you will, more than once
主动给于，通常不止一次，不会在意反向链接 |
Hiding: We’re not doing SEO, we can’t show our client list publicly, impersonal SEO company
掩饰，不会公开客户列表，个人SEO |
Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin and his team
全开放，团队合作，愿意分享 |
| keywords 关键词 |
tags 标签 |
| Optimization for links 链接制胜 |
Optimization for traffic 不太看重链接，流量制胜 |
| clicks, pageviews, visits 流量统计的IP及PV |
conversions, ROI, branding 转化率及品牌度 |
| DMOZ 开放目录 |
del.icio.us 主流社会化书签 |
Main traffic sources: Google, Yahoo, MSN
主要依赖Google，Yahoo，MSN三大搜索引擎的流量 |
Main traffic sources: StumbleUpon, Niche social news sites, Blogs 更多地来自一些社会化新闻网站，博客 |
| one way communication 交流的方式单一 |
dialog, conversation 对话交流 |
| top down 自上而下 |
bottom up 自下而上 |
| undemocratic 非民主, who pays most is on top |
democratic 民主, who responds to popular demand is on top |
| 50% automated |
10% automated |
| technocratic 技术层面 |
emotional 情感化层面 |
